I flew out to Columbus, Ohio and met the folks at 2Checkout. 2Checkout invited a handful of us marketing types that were experts in the world of affiliate marketing to help shape their upcoming program. In addition to the tips, tricks and how-tos we provided 2Checkout, I learned a good deal about shopping cards and resellers.
2Checkout enables anyone to sign up and use their proprietary technology to sell their goods. Let's say you make a DVD with cooking tips and would like to sell the DVDs online. You can sign up for 2Checkout, they handle all the payment processing, tracking AND fraud. You ship out the product. Done. There is a per transaction fee for the transaction, but 2Checkout takes on the full risk. If the transaction on the other end is fradulent, 2Checkout handles it - you don't. If anyone listens to TWiT and knows about Leo Laporte's issues with eBay/Paypal and his $2,000 scam situation, you can appreciate the fraud support from 2Checkout.
I found this interesting because a) they enable more international payment options than Paypal and b) their fraud prevention services are air tight. Entrepreneur Magazine named 2Checkout as part of their Hot 100 Fastest Growing companies in the U.S. as well.
To Vic and the rest of 2Checkout team, thank you for having us out.
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