WARNING: THIS EVENT WILL MOST LIKELY SELL OUT...
Time: 6pm - 8pm
Location: The Westin (909 N. Michigan Ave, Cotillion Ballroom, 2nd Floor)
Member Price: 75
Non Member Price: 100
Special Price: 165
Join CIMA for our most anticipated event of the year as we embark on an insightful discussion with industry thought provokers as they share their insights about the topic of Social Networking.
Unless you don’t pay attention to media, you’ve had to hear the words Facebook, Linkedin, Myspace, or Twitter at some point. These are just a few of the wide variety of social networking sites that have gained mass attention over the past couple of years. Today, you don’t even need your computer to network with the overwhelming popularity of the IPhone and PDA’s. The provocative question for marketers remains: “While people are social networking-are they really receptive to advertising?:
Our expert panelists will debate questions such as….
• Are users influenced by advertising while they share photos with friends, update their status, or connect with colleagues?
• Have advertisers found success through this vehicle?
• Are advertisers able to control their exposure in order for it to not be tarnished?
• Are advertisers able to measure the effectiveness of their campaigns?
A recent Prospectiv survey showed that 58% of nearly 800 users of social networking sites say that very few of the ads and offers they're currently seeing on social networking sites match their specific interests and preferences, and another 29 % say none of them do. Is the solution to behaviorally target ads to increase clicks?
“Is Social Networking advertising a waste of Marketers’ money?”
Social Networking is the new poster child but is it sustainable in a society that has short attention spans, is multi-tasking, and seeks immediate stimulation. Should advertisers chase the latest trend or focus in other areas?
Please join CIMA for dinner and a discussion on "Social Networking: Do Consumers Respond to Advertisers' Messages anymore?" followed by a post-party “social networking” Open Bar Cocktail Party at The Grill on the Alley. Post-party is available to registered DinnerByte guests only.
Agenda:
6:30pm - 7:00pm Check-In/Registration
7:00pm - 7:30pm Dinner
7:30pm - 8:30pm Panel Discussion
8:30pm - 8:45pm Q & A
9:00pm - 10:30pm Cocktails (The Grill on the Alley)
Moderator:
Jen Brady, President, Innovative Marketing Consulting, LLC
Speakers:
Heidi Browning, SVP, Client Solutions MySpace
Art Sindlinger, Activation Director - Social Media & Gaming, Starcom
Eric Wheeler, CEO, 33across
Brad Keown, Midwest Director of Sales, Chicago office - Facebook
Location:
The Westin
909 N. Michigan Avenue
16th Floor
Cocktail/Reception Location:
The Grill on the Alley
Ground Level - Westin
Early Bird Special: (August 5th - October 1st)
Member Ticket(s) - $65
Nonmember Ticket(s) - $85
Ticket plus Membership - $165
Registration: (October 1st - October 13th)
Member Ticket(s) - $75
Nonmember Ticket(s) - $100
Ticket plus Membership - $165
CIMA will be donating 10% of the October’s event revenue on behalf of all the Panelists. Heidi Browning to the University of Chicago cancer research.
SPECIAL THANKS TO OUR CO-SPONSOR:
YAHOO!
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