Belvedere Vodka Launches Buy Your Friend a Belvedere Program - Complete with Facebook Application

 

Now this is what I call using regional marketing for a national brand in a smart way.

Belvedere Vodka just launched a Facebook application that enables 21+ users to literally buy their friends a drink. The drink is purchased in real dollars and sent via text message or gift card. The recipient then redeems their gift at a Belvedere partner bar/club/restaurant.

Here is the list of participating Chicago bars that one can redeem the gift.

 

CTR plans on testing this application out soon and will let you know of the results. Note: there is a $.99 transaction fee in addition to the drink price when using the Facebook application.