Jason Fried Chats with the Illinois Technology Association

I attended yesterday's Illinois Technology Association event, featuring a casual chat with 37 Signal's Jason Fried. I took some video (about 20 minutes long) before my FLIP ran out of juice.

I've heard Jason speak before, met him once and always thought he was a smart guy.  I'm not a software developer by any means, but the simple ideas and business examples that Jason presents makes me look at my own ideas differently. I like that challenge.

Here are some tidbits that resonated with me last night. Hopefully, they'll come in handy for some of you. Then again, I'm sure a hefty majority of you read the Signal v. Noise blog.  Much of the notes below won't be a surprise to you.